There’s no denying it, Live Streaming is no longer a trend on the rise. It has positively taken over. YouTube began offering streaming services in 2008, shortly after being purchased by Google. Facebook joined the trend in 2016, and even companies like GoPro have embraced the idea, offering a live streaming feature to their Hero7 model action camera.
Practically every social media platform gives its users the ability to broadcast their daily lives to their followers. A decade ago, “Live Streaming” might have been a relatively ambiguous term. But now, it’s basically a household word.
So how can your brand utilize the power of a platform like this?
Live streaming isn’t just about sharing what’s going on in your world. It’s not about shouting “Hey, look what’s going on with me!” It’s about community. It’s about creating a feeling of togetherness. When your brand utilizes live streaming, you create for your customers an opportunity for connection. And that not only builds brand engagement, but brand excitement.
According to a study performed by Brightcove, a major online video platform producer, social video generates 1200% more shares than text and images combined. What does that mean? It means that video has power. It means word of mouth. It means your video will sprout legs, bringing your message to the masses. There’s a reason videos go viral, while blog posts rarely do.
A study from eMarketer found that 4x as many consumers would rather watch a video about a product than read about it. That means that less and less people are reading the content we provide on our websites and social platforms. In other words, companies that harness the power of video are going to have more traffic, and they’re going to have a much higher conversion rate.
That same study from Brightcove also found that 62% of consumers are more likely to have a negative perception of a brand that publishes a low quality video. It’s not enough to create a live stream from your iPhone. Your customers expect that quality from their friends. But your customers will expect much, much more from a company that they will give their trust, and ultimately their hard-earned dollars.
Have no fear. Creating a high quality live stream is not quite as difficult as it sounds. At Drawbridge Media, we develop shows on Facebook, YouTube, Twitter, and more for companies all over the world. We can even broadcast your content simultaneously, to all of these platforms at once. That means that your customers have a higher chance of seeing your live content, no matter where they are or how they use the internet.
What’s more, we’re capturing your content with the highest quality, professional equipment, and bringing it to the masses using some of the highest-revered software on the market. Not only will more of your customers hear your message, but they will see it in a consistent, high quality format that leaves no doubt about the company in which they are placing their trust, you.
Drawbridge Media delivers this service easily, and most importantly, cost effectively. And we can bring this quality and consistency to your viewers from anywhere in the world.
Let’s make some magic.
-RKH